Tourism
Peru has become one of the most appealing destinations for tourists globally, thanks to its diverse destinations, unparalleled biodiversity, unique geography, and numerous accolades. The tourism sector provides a broad range of business opportunities.
FDI in hospitality and tourism
Period: 2003 - April 2024
USD
Millions of FDI in the sector.
Photo: Shutterstock
Source: fDi Markets (2024)
Projects in total.
Photo: Christian Vinces / PROMPERÚ
Source: fDi Markets (2024)
Jobs generated
Photo: Shutterstock
Source: fDi Markets (2024)
Potentials in tourism
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Specialized offer I
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Specialized offer I
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Specialized offer II
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Thematic routes
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Hotel potential
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International airports
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National airports
Sector highlights
%
In 2024, Peru is expected to achieve the highest growth rate in the region, positioning itself as the leading country in terms of growth. This estimate is based on the Nominal Gross Production of the "Accommodation and Catering" sector, which reflects the expanding hospitality and tourism industries.
Source: EMIS (2024), based on Oxford Economics Figures
In terms of international recognition, Peru shone globally in 2023, earning titles such as Best Culinary Destination, Best Cultural Destination, and Best Tourist Attraction for Machupicchu. These accolades further solidify Peru’s reputation as a premier travel destination.
Source: World Travel Awards (2023)
Preferred destination for foreign investors in the tourism sector in South America.
Source: fDi Markets 2023
Subsectors of interest
Accommodation
Peru offers better hotel occupancy rates and low saturation in terms of number of hotels per km².
Restaurants
Country recognized as the best culinary destination in the world 11 times between 2012 and 2023.
Travel agencies
There are opportunities to develop niche tourism markets, including surfing, bird watching, trekking, and community-based tourism.
Craftsmanship
With over 100,000 artisans working in the sector, Peru has 19 primary craft lines, including textiles, jewelry, ceramics, and more.
Tourist resorts
There is significant potential in thermal sources across 18 regions in Peru, including Cajamarca, Cusco, Lima, and Arequipa, offering opportunities for thermal infrastructure projects.
Transportation
Peru is home to numerous navigable rivers and lakes, particularly in the Amazon and Andes regions.
Tax incentives
Anticipated recovery of the General Sales Tax (RERA IGV)
It allows projects with long pre-operational periods to recover the IGV on investments made in goods, services, construction contracts, and more, improving liquidity and strengthening the financial structure of the company. Law N° 31661: Temporary flexibility of the amount of investment to benefit from the regime. - Requirement: The investment commitment for a tourism project has been lowered from a minimum of USD 5 million to USD 2 million.
Exemption from General Sales Tax (18%)
For lodging and food services purchased in Peru by non-domiciled individuals, the General Sales Tax (18%) is exempt. In the case of food services, they must be provided within the same lodging establishment. This tax benefit enhances the competitiveness of tourism businesses by offering cost savings to international visitors.
Law N°. 27037: Law for the Promotion of Investment in the Amazon Region.
Taxpayers located in the Amazon region whose businesses focus on activities such as agriculture and tourism are eligible for reduced income tax rates on third-category income. Depending on the locality, the applicable rate is either 10 % or 5 %, providing significant tax incentives to promote investment and economic development in the region.
Law N° 31556: Law reducing VAT to 8 % for Hotels, Restaurants, and Tourist Accommodations (SMEs)
The measure is effective until December 31, 2024.
Case studies
Iberostar Hotels & Resort
Peru is the best investment destination.
The Spanish hotel chain Iberostar Hotels & Resorts has recently opened its first hotel in Lima, further reinforcing its confidence in Peru as a premier global tourist destination.
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